Before building the website, you must consider the following:
- What’s the trait of the website?
If it’s an eCommerce website, then it should have certain ways to attract customers. For example, provide discount or free gift. There are many eCommerce website doesn’t even have good quality picture in place. I think it’s the first thing to improve, all the pictures must be high-definition pictures, would be even better if there is some videos.
- What’s the pain you can solve?
This is the most critical one, you should think about what the purpose of your website is and what kind of service you provide to customer? You should not make up a pain to solve or you should not assume what you need is what customer need. Following are several ways to find some common customer need
- Search engine dropdown box.
- The search result of search engine.
- Popular discussion group.
- Put the most important information on your homepage.
The homepage is always the first impression to your customer. Customer usually doesn’t have time to look at every single detail to find all you can provided, so it is very important to make the content customer need can be found in shortest possible time. I want to emphasis here, the page layout should follow the rule of listing from most important to less important. Content can be arranged either up-down or left-right.
In addition, what are the customers cares about? For an enterprise site, products display is an essential part, and then production description (feature, price, etc.). For users, what happens in your industry is irrelevant to them them, so I think we should remove the content that is useless to user. Those unrelated content will not just waste your website space, but also make customers get lost and overlook those useful content.